PURE Concepts for Hotels
“Conscious hospitality doesn’t have to be complicated. With my experience of working in five-star hotels around the globe and in the interior design industry, I guide you step by step to create spaces and experiences guests will love - and talk about.”
Simone Aïda Baur, Founder of PURE
Ready to Get Ahead of the Curve?
Every PURE project is designed with the same principles: timeless style, ethical materials and a seamless guest experience.
PURE is about adding value to your brand to help you stand out from the crowd…because everyone should feel welcome at your hotel.
Feeling unsure if it’s the right thing for your hotel? Here are some of the most common initial concerns Simone hears and how we solve them.
“We can’t overhaul our whole property.”
PURE says: You don’t have to. Start with one vegan suite, a single menu section, or a staff training workshop. PURE’s modular services let you scale at your own pace.
“Vegan hospitality is niche - we don’t have enough vegan guests.”
PURE says: Get ready! Veganism is predicted to become a $37B global market by 2030. The UK is the fastest growing market - your main visitors to Barbados. Whether these changes are inspired by changing values or the many high profile celebrities, actors and musicians, guests in the here and now increasingly expect ethical and sustainable options - whether they’re vegan or not. PURE designs spaces and experiences that all guests can enjoy, so nothing feels limiting. VETO VOTE…
“Won’t this alienate non-vegan guests?”
PURE says: Not at all. Our designs and concepts are rooted in luxury, comfort, and style — the vegan aspect is seamless, not a statement piece that shouts. Your regular guests will simply see a beautifully designed, well-considered experience.
“Our staff don’t know how to serve vegan guests.”
PURE says: That’s exactly why PURE offers tailored trainings - we equip your team with the confidence and knowledge to serve vegan and plant-based guests effortlessly. So your guests return, time and again. And then tell their friends.
“We’re already sustainable - isn’t that enough?”
PURE says: Vegan hospitality amplifies your sustainability credentials. It can help you gain eco-certifications, attract positive press and appeal to a loyal, growing segment of conscious travellers. PURE has significant experience in these areas on how to maximise the benefits to your business as well as your guests.
Modular Vegan Hotel Consulting Services
Pick and choose. Quick, impactful upgrades to build on. From staff training to menu audits to vegan events. Tailored to help you attract conscious travellers without disrupting your current operations. Let us help you find your low hanging fruits and create some quick wins without large-scale changes:
Vegan Mystery Guest Audit Report
After staying at your hotel to experience your facilities and services as a vegan mystery guest, we will then provide you with a detailed report giving you important insights into the customer journey of a vegan guest along with possible next steps.
Staff Training & Workshops
With our training we equip your front of house staff with the knowledge to confidently serve all guests, by helping them differentiate between vegan, plant-based, vegetarian, pescatarian, flexitarian, lactose intolerant, gluten free etc.
Vegan Events & Activities
We help you develop ideas for special vegan events, for example during World Vegan Month in November, on Earth Day or during the slow season to attract a new and loyal market segment.
Menu Audits & Menu Labelling
We help you make your menu more vegan friendly, by adding tasty and nutritious plant-based options and by labelling the menu so it’s easy to understand by all. We also partner with vegan chefs, from local talents to international experts to help create unique food concepts.
Vegan Amenities & Product Sourcing
We can help you source ethical, vegan and mostly natural products including bath amenities, spa products, mini-bar items, pillows, bedding and towels, to cater to and impress your vegan, health and eco conscious guests.
Sales & Marketing
Once you’ve taken some important steps, we will connect you with vegan influencers and vegan travel agents, to help you get the praise and attention you deserve and to help fill your rooms and restaurants with vegan, eco and health conscious customers.
Signature Move
Creating a flagship space that gets guests - and the media - talking as luxury meets compassion in the heart of the Caribbean. Vegan Suites or Villa Design that make their mark and enter the market in style. Be an industry leader and make your flagship room the talk of the travel press.
Vegan Room & Suite Design
We design Instagram worthy, fully vegan rooms and suites. We use all vegan, mostly natural materials and finishes - from fruit leather headboards to vegan paint - that will not only wow your customers but also the press and media.
Bespoke end-to-end Vegan Hotel Concepts
Top to toe. Making headlines. A complete reimagining of your hotel for the true pioneers. Every touchpoint - from lobby to room to restaurant to spa, designed with ethical luxury and guest delight in mind.
For those hotels ready to lead in conscious luxury, PURE will partner with carefully selected local and international experts, including vegan chefs and vegan hospitality consultants. We’ll develop a bespoke vegan hotel concept from start to finish for a seamless vegan customer journey.
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Why This Matters Now
Before founding PURE, Simone worked across the globe in five-star properties for hotel brands like Casa de Campo, Couples Resorts, Rosewood Hotels & Resorts and Hyatt. She understands change in hospitality must be elegant, seamless, and guest approved.
The conscious traveller isn’t on some distant horizon - they’re already here. And they’re choosing where to spend based on values as much as views. Veganism is influencing food, fashion, beauty, and now luxury travel.
From celebrities to across the board. The results are already in - the first movers in the luxury hotel sector ranging from exclusive boutique hotels to brands like the Mandarin Oriental are winning guest loyalty, media coverage, and higher satisfaction scores. Ethical luxury is good for business.
See Simone’s blog post about the world’s first Vegan Suite. Hotels that lead in this space don’t just fill rooms - they:
Capture global press as pioneers in ethical luxury
Attract loyal guests who return year after year
Command higher rates for rooms, dining, and experiences.
That’s why PURE’s services are designed to enhance your property’s reputation, attract new high-value guests and work alongside your existing operations - without alienating your loyal base or disrupting your current service standards.
Whether you want to launch a flagship vegan suite, expand plant-based dining, train your staff, or reimagine your entire property for the eco-conscious traveller, PURE offers both bespoke end-to-end hotel concepts and modular services so you can start exactly where you’re comfortable. We do all the hard work for you.
PURE and simply.
“My dream is to design an entire vegan boutique hotel in the Caribbean - but I’m just as excited to help a property take its first step into conscious hospitality. It’s all about building awareness and confidence, so all your guests feel welcome and appreciated. I’ve been in their shoes so I know exactly what’s needed.”
Speaking Engagements
Simone can also be booked for talks at hotel conferences, hospitality and vegan events on the topic of veganism in the hotel industry and the impact of a plant-forward diet on animals, the planet and our own health.