Vegan Bites…

Welcome to Vegan Bites - your insider scoop on the ideas, innovations and unexpected stories shaping the future of luxury hospitality. From headline-making vegan hotel concepts and design breakthroughs to the celebrities, chefs and global brands quietly driving the shift. This is where curiosity meets opportunity. Where luxury does indeed meet compassion.

It’s curated by our very own Simone Aïda Baur - known as a true trend translator with her finger firmly on the vegan pulse.

Vegan Bites will bring you the delicious details others miss - and all those insights the most forward-thinking hotels are already acting on. In a world where conscious travel is rising fast, the real question now isn’t if this matters… it’s whether your hotel will be ahead of the curve - or left behind catching up.

And, of course, PURE is here to ensure you have the biggest possible bite of the action…

  • Read about the World’s First Vegan Suite in London here and the unprecedented publicity it received as a result…

  • Learn more about vegan interior design and the growing commitment to sustainable plant-forward materials in the interior design industry here.

VEGAN BITES from around the world

Did you know…

- Rihanna’s husband Rocky, actor Arnold Schwarzenegger and race car driver Lewis Hamilton as well as many other celebrities are vegan? 

- 30 million people from nearly every country in the world participated in Veganuary 2026? 

- it takes 12 live plucked ducks or geese to make one pillow? 

- the water usage to produce one beef burger is equivalent to about 38 average showers?